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Research papers

New ways of panel recruiting

This article reports on motivation in the process of online access panel recruitment and its impact on return rates, quantity of open answers and the time spent in answering the survey.The thesis is that motivation is a selection filter for the...

Catalogue: ESOMAR Panel Research Conference 2005
Authors: Otto Hellwig, Stefan Vosskötter
April 17, 2005
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Citation

Hellwig and Vosskötter (2005a, April 17). New ways of panel recruiting. ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/new-ways-of-panel-recruiting